How Young Workers are Redefining Career Success: Insights from Recent Surveys

Changing Career Values Among Youth

Career ambitions among teenagers and young workers are evolving, with a focus on job satisfaction, work-life balance, and purpose taking precedence over earnings. A recent survey, the 2025 BBC Bitesize Careers Survey, involving 4,001 teenagers aged 13 to 16, revealed that the top priorities now include feeling good about work (28%) and happiness (26%), leaving salary in third place (18%). This shift marks a notable change from previous years, where happiness was ranked highest.

Gen Z Workplace Priorities

The trend is further supported by a Barnett Waddingham survey indicating that 25% of Gen Z employees would accept a lower salary for better work-life balance. Moreover, 57% of young people are unwilling to pursue jobs they do not enjoy, even if they offer high pay.

Strategies for Youth Engagement

Experts suggest that businesses should:

• Provide structured work experiences and engage with schools to help young people make informed career choices before they turn 16.
• Create workplaces where young employees feel a sense of purpose and align with the company's ethos.
• Offer flexible hours and prioritize wellbeing to make work enjoyable.

Retaining Young Talent

To attract and keep young talent, companies must:

• Develop a supportive culture where all employees feel valued.
• Provide access to mental health resources and flexible work options.
• Encourage continuous learning and career progression, as these factors are crucial for Gen Z.

Wellbeing and Growth Reshaping Work

Gen Z's attitudes are reshaping the workplace, valuing personal wellbeing and happiness over traditional success markers. They see rest and leisure activities as essential, and while competitive salaries remain important, companies must align with their values and demonstrate commitment to career development.