The Disappearing Workforce
Predictions for 2025 in HR circles highlight significant trends such as the rise of artificial intelligence, the decline of DEI programs, and the impact of an ageing workforce. However, one alarming trend that seems to be overlooked is the phenomenon known as career catfishing or ghosting. This trend is particularly prevalent among Generation Z workers, with recent research revealing that 34% of Gen Z do not show up for their first day of work, often without any explanation.
Yakov Filippenko, CEO of Intch, describes this behavior as a reflection of the chaotic recruitment landscape today. He notes a stark contrast between the job-hopping habits of millennials and the current attitudes of Gen Z, who approach work with a sense of chaos fueled by social media influences. Filippenko states, “Work itself has turned into a meme, and Gen Z treats it that way.”
Generational Conflicts in the Workplace
The CVGenius survey indicates that 53% of younger workers prefer remote work over in-office positions, even at the expense of promotions or higher pay. This highlights a fundamental shift in workplace preferences, with younger generations prioritizing flexibility and work-life balance.
The catfishing trend may also stem from poor recruitment practices. The lengthy and frustrating application processes can lead candidates to feel empowered to ghost employers as a form of protest against the system. Chloe Berger from Fortune articulates the struggle Gen Z faces in securing entry-level positions, noting a 24% increase in job applications compared to previous years.
The Changing Landscape of Recruitment
Moreover, the recruitment process is evolving, with AI increasingly screening candidates, potentially lacking the personal touch that fosters genuine connections. As Jourdan Hathaway from General Assembly points out, the entry-level employee pipeline is broken, and companies must rethink their sourcing and onboarding strategies.
Interestingly, 24% of millennials have also engaged in career catfishing, suggesting a broader trend where personal needs take precedence over corporate expectations. While the tensions between generations in the workplace are palpable, both sides will need to find common ground to navigate this new employment landscape effectively.
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